You can see it. Something’s not quite working.
In most cases, the issue isn’t demand — it’s how the business converts and manages it.
The business should be performing better than it is.
The product is strong. The brand is established. Demand is there.
But performance doesn’t reflect it — and it’s not immediately clear why.
Strong enquiry levels — but inconsistent conversion.
Opportunities move, stall, drift or disappear.
Forecasts feel unreliable. Wins feel harder than they should.
Decisions are being made without full visibility.
Data exists — but not in a way that drives clarity.
It’s difficult to see what’s really driving-performance — or holding it back.
The business feels like it should be performing better — but can’t quite unlock it.
More effort isn’t the answer.
Something structural is holding it back.
Proven Impact across Design-led Businesses
Supporting founders and leadership teams to improve performance, increase conversion and unlock measurable growth.
£5m → £30m
Scaled revenue through improved commercial structure, positioning and conversion
25% → 60%+
Improved sales conversion across multi-site sales teams
6 months → 1 month
Reduced sales cycle, accelerating revenue and cash flow
350% +
Increase in turnover and EBITDA, delivering a x 10 return for investors on exit
Our proven 3D™ system for improving commercial performance
We identify where performance is being lost, define what needs to change, and support implementation to deliver measurable results
.png)
Diagnose
Identify where revenue is being lost across your customer journey and commercial structure.
.png)
Design
Define the changes needed across positioning, process, people and approach to improve performance
.png)
Drive
Support implementation and results over time to ensure changes translate into measurable performance
“I can wholeheartedly say that ‘WeConvert’ does exactly what it says on the tin, They had a significant and measurable impact on improving our performance”
- Steve Baker, CEO
The London Bath Co
“Matt’s guidance has been invaluable and made a real impact on our sales performance.”
- Director
Olive and Barr
"Matt has a strong in-depth understanding of the premium sector and a rare ability to see things clearly from the consumers perspective particularly with regards to their behaviour and buying habits. His natural tenacity and successful track record have undoubtedly contributed his ability to grow businesses regardless of size or sector."
- Managing Partner
Mighty Atoms
“I’ve worked with Matt on a number of large scale projects and always find that both his vision and attention to detail produce exceptional results.”
- Lisa Burke
Lisa Burke Interiors
“I saw Matt grow Harvey Jones from a relatively small outfit to a much larger and successful business through relentless vision and determination. He is a true all rounder who understands every aspect of the design and interiors sector.”
- Marc Wilson
KBB Recruitment
"Matt is a skilled strategic consultant who brings real world know how. He is a professional who understands business needs and how to position companies capital requirements.
Matt has the knowledge and skills to add value to any organisation he works with. In short, it is a pleasure to work with someone who is similarly committed to helping organisations improve and grow."
- CEO
TechPassport
“We Convert’s training and support has helped several of our brands achieve record breaking sales performance”
- Serge Millibank, CEO
Confer With
“WeConvert successfully implemented our channel wide sales strategy. They brought a wealth of knowledge to our business and remain a key part of our leadership team”
- Alex Bridgman, CEO
Bridgman
“WeConvert had a big impact on our performance.
The clarity and structure they brought was invaluable.”
- CEO
Kitchen Living
“The work Matt did was really valuable in clearly identifying the things that really differentiate us and having that information has provided a lot of clarity around where we should focus our efforts.”
- Director
Holmetree Interiors
“Matt’s advisory capabilities have been the stimulus to ensure that our international team are all on track and focused on a singular goal.”
— Talent Director
Ed Brown
Built for design-led businesses where commercial performance matters as much as product
Typically working with interiors, furniture, KBB & other considered purchase brands where sales performance depends on more than just demand.
Businesses where:
Revenue is significant — but growth has slowed or become inconsistent, despite continued demand.
-
Teams that:
Are experienced & capable, but lack a consistent structure to convert opportunities effectively.
-
Founders or leadership teams who:
Know there is more revenue in the business — but lack full visibility of where performance is being lost.
This typically shows up as:
• Strong enquiry levels, but inconsistent conversions.
• Long or unpredictable sales cycles.
• Difficulty articulating brand value beyond price.
• A sense that more revenue should be achievable from existing demand.
• Performance feels harder to drive than it should be.
• Lead volumes have slowed or plateaued.
Start with a Commercial Growth Diagnostic
A structured diagnostic that identifies where performance is being constrained, what is causing it, and where the greatest opportunities exist to unlock growth.
Identify where enquiries, opportunities and revenue are being lost
Pinpoint gaps across positioning, customer journey, conversion & commercial infrastructure
Prioritise the highest-impact opportunities for growth
Define a clear commercial roadmap for improvement